Enjoy 10% off your First order | Code - LAQWELCOME10
Get 10% Discount Now Sale
Age Range
5+7+
Number of models
11011121315202234567

Discover

HELP

The Story Behind LaQ's Birth

From a small headquarters in Yoshino to a global educational phenomenon.

Becoming independent in Yoshino

Yoshiritsu's headquarters building in Yoshino, Nara Prefecture, was once a secondary headquarters for the Kisha family. It was here that the concept of LaQ was born.

The Birth of the LaQ Prototype

LaQ was developed under the concept that tools should change as people grow and lifestyles change. After scrapping dozens of prototypes, the idea of connecting flat surfaces rather than 3D objects led to the current LaQ form.

Expanding Sales Channels

Initially, LaQ struggled to gain recognition in toy stores amidst the video game boom. Instead of conventional routes, LaQ started being sold in bookstores. Success followed as children played with it patiently. Today, it is sold in approximately 3,500 stores nationwide.

Loved by children all over the world

LaQ is now sold in about 20 countries worldwide, including South Korea, Europe, and America, and has won numerous international toy awards.

Children worldwide playing with LaQ